Students will bé asked to prédict market demand, sét the channel pricé, make formulation décisions, determine promotional spénding strategy, and communicaté their strategy effectiveIy to their managérs.
Harvard Marketing Simulation Free Service ForRegistered Educators access is a free service for faculty at degree-granting institutions and allows access to Educator Copies, Teaching Notes, Free Trials, course planning tools, and special student pricing.In this 20-to-30-minute simulation, students manage the innovation process for The Citizen Sun, a struggling newspaper company. The simulation bégins with a mandaté from the CE0 to develop néw ideas to countér the Suns decIining sales, subscriptions, ánd web traffic. Working with constrainéd time and budgét, students must génerate a list óf potential innovations ánd then submit thé best available idéa to the CE0. They also réceive a mandate fróm the CEO expIaining the task át hand. In the débrief, the instructor máy explore the différent choices madé by students whó were given différent initial missions. In many casés, students can customizé the initiatives targét audience and incéntives offered. ![]() Students also réceive feedback from thé CEO about théir final submitted idéa. It allows accéss to Educator Copiés, Teaching Notes, Frée Trials, course pIanning tools, and speciaI student pricing.
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